Websites have become a part of my scope in the last few years. I work in Squarespace and find ways to work with it to create sites that are visually interesting and impactful.
Please visit any of the following for samples of my work…
Logo's and company identification are one of my favorite realms to work in. I listen to the clients needs and then run in unusual directions, always landing in a comfortable zone that is a little outside the box, and yet visually stunning and interesting.
Working with the wine industry of Northern California is very expressive and creative. Every campaign requires a look, a hook, a joie de vivre. Before our move to France I was produced a large quantity of marketing work for a large group of wineries in the Glen Ellen, Kenwood area. Heart of Sonoma Valley winery association allowed me the space to create at will, with minimal direction. Each event branding was spun out into posters, postcards, programs, maps, advertising, web images, email images, and social media images, all spin offs of the original piece, but still relating to each other, with the same visual treatments.
Valette Healdsburg is the creation of former Dry Creek Kitchen Executive Chef, Dustin Valette, and his brother, former restaurant manager for Francis Ford Coppola's "Rustic", Aaron Garzini. Valette Healdsburg resides in the former "Zin" space.
I have had the pleasure of branding the company with a variation on the Chefs own signature. Of course it more resembles my handwriting than it does Dustins, but that is what happens when you sign someone else's name one hundred times.
On top of branding I have done a website for the restaurant, valettehealdsburg.com, giving the website a big and bold look that is entertaining to the eye.
While working on the branding I became involved with the signage, which led to the exterior of the building itself. I proposed many variations on the simple, and inexpensive update for the frontage, and although I prefer the tone on tone with awnings, the final image is the direction for the look of the space. Men and wood... they just hate to paint it!
Goffengel Workshop began creating Popup photobooks, and greeting cards in 2005. Although our photo albums are now out of print, we do offer custom paper engineering services. For inquiries please drop a note to mark@goffengel.com.
Sometimes a spinoff, sometimes a one off, postcards and rack cards are an important part of any marketing campaign. These are examples of some of the little gems I have created. I also love the art of a map. Every winery event usually involves a map, and I find artful ways of helping the customer find their way.
Newsletters, forms, flyers, and brochures do not have to be boring, nor over the top full of too much imagery and text. I love to work with combinations of different fonts and subtle color to get just the right amount of information on the page, without overwhelming the viewer.
Designing for larger Corporations requires a different hand, a different mindset, and although I do always show options that interject my bolder style, subtly and a light touch can be just the right approach.
Everything else is a place where I have put odd or interesting projects. Greeting cards and sketches created on the computer are a favorite pastimes. Drawing caricatures of people is an art in itself, I enjoy using my drawing program to pull just the right amount of likeness into a face.
